As we all already know from this some apps on Android use more than twice the power they actually need because the apps are running ads on background. In this issue is the Angry Birds application is included which uses 70 percent of battery power to uploading information and downloading ads.
The Angry Birds Space is released yesterday with two version, the free and $2.99 premium HD version in Google Play. Angry Birds has since switched to using Flurry for ads, but as the more recent study shows, it presents similar battery life problems.
Comparing to Apple strategy which offer more battery-efficient and unified advertising solution to advertisers, like iAds. Unfortunately, that example isn't entirely promising when it comes to actually bringing in more money. Apple has had to cut rates and ease terms for its iAds offering.
However the Angry Birds Space is not the only apps for battery life issues, it is just a common example simply because it has more popularity. Many expert says that paid apps on Android will make longer battery life but on the other side don't make much money in Google Play, because with free version-with-ads apps running is intended to be much more profitable but it sacrifices the battery life of Android smartphone to the end user.
However the Angry Birds Space is not the only apps for battery life issues, it is just a common example simply because it has more popularity. Many expert says that paid apps on Android will make longer battery life but on the other side don't make much money in Google Play, because with free version-with-ads apps running is intended to be much more profitable but it sacrifices the battery life of Android smartphone to the end user.
Advertising delivery for Angry Birds is done by Google (Rovio cannot influence this), so any reduction of mobile ad-associated signaling will have to be done by Google, not Rovio. The strategy then, is to offer both paid and free versions on Google Play. That's exactly what Rovio is doing, but it's fairly clear that nobody should expect huge money from the paid version.
Google can build an ecosystem of consumers willing to spend their money directly, both the company and Android developers will be forced to depend on advertising revenue. In the meantime, Android users would be well-advised to save more battery life.
The best solution is the most direct: Google needs to find ways to make Google Play a destination where consumers are willing to spend money. Looked at that way, there branding from Android Market to Google Play and the increased efforts to offer more types of content to purchase (including, it seems, movies) begin to make more sense.
Post a Comment